# SugarAI ROI Calculator

See the projected impact of SugarAI on your sales performance and retention revenue. Adjust the numbers below to match your business.

### Current sales performance (monthly averages)

- **Deals closed (monthly)**: 10  
- **Deal size amount (average)**: $25,000  
- **Deal close rate**: 15%  
- **Deal cycle length (days)**: 60

### Current retention performance (year)

- **Available to Renew**: $80,000,000  
- **Renewal Rate**: 80%

#### Performance Benchmarks
| Metric                                           | Cautious | Typical  | Ambitious |
| ---                                             | ---      | ---      | ---       |
| Deals closed (growth %)                         | 12%      | 24%      | 36%       |
| Deal close rate (pp uplift)                     | +3pp     | +4pp     | +5pp      |
| Deal cycle length (days change)                 | -6       | -8       | -10       |
| Deal size amount (growth %)                      | 11%      | 15%      | 19%       |
| Renewal Rate Improvement (pp)                    | +1pp     | +2pp     | +4pp      |

### Standard benchmark improvements

In Standard mode, deal-volume growth comes from the single blended **Deals closed growth** benchmark above — it already embeds both extra selling capacity and close-rate improvement, so close rate and conversion efficiency are not applied a second time. Close rate is shown as an additive uplift (e.g. 15% + 4pp = 19%) for reference only. Switch to **Advanced** to model admin time, conversion efficiency and close rate explicitly — that mode reproduces the spreadsheet bridge math exactly.

### SugarAI Annual License

- **Annual License**: $150,000  
- **Other costs (onboarding, etc.)**: $25,000  
- **Total investment**: $175,000

| Metric                      | Current (annualized) | % Change | Projected (Year 1) | Δ / year  |
| ---                        | ---                   | ---       | ---                | ---       |
| Deals closed               | 120                   | +24.0%   | 148.8              | +28.8     |
| Deal close rate            | 15.0%                | +4pp     | 19.0%              | +4.0pp    |
| Deal cycle length          | 60 days              | -8 days  | 52 days            | -8 days   |
| Deal size amount           | $25,000              | +15.0%   | $28,750            | +$3,750   |
| New and Upsell Revenue     | $3,000,000           | +42.6%   | $4,278,000         | +$1,278,000|
| Renewal Rate               | 80.0%                | +2pp     | 81.6%              | +1.6pp    |
| Renewal Revenue            | $64,000,000          | +2.0%    | $65,280,000        | +$1,280,000|
| Total Revenue              | $67,000,000          | +3.8%    | $69,558,000        | +$2,558,000|

This is a modeled scenario based on the assumptions above, not a guarantee of results. Actual outcomes will vary by business.

### Projected Year 1 ROI

- **ROI**: 1361.7%  
- **Return**: 13.6x  
- **Incremental revenue**: $2,558,000  
- **Total investment**: $175,000

### SugarAI is a leading sales CRM for B2B growth. Join the move.

[**Watch a demo**](/content/resources/crm-platform-demo/index.html)  
**3 min of SugarAI in action.**

### Customer Metrics

- **4,000+** Customers  
- **1M+** Users  
- **120+** Countries  
- **180+** ERP integrations  
- **96%** Customer satisfaction