Full-service partners

Trusted VAR partners

Whether a customer needs assistance with a few add-on modules or is looking for start-to-finish software configurations, it’s our dedicated partners who make the magic happen. They’re the ones who transform Sugar into customer experience solutions that meet the unique needs of each company. With plenty of options, you can rely on our industry-leading partners for the resources you need to grow and scale your business.

Everywhere

Not set

Asia-Pacific

australia

Australia

australia

Europe europe

Latin America

latin-america

Middle East

middle-east

North America

north-america

Ambit Software - India

India

•

United States

•

United Kingdom

•

United Arab Emirates

•

Founded in 2006, Ambit Software is an AI-led Customer Experience, RevOps & Digital Solutions firm helping enterprises and SMBs accelerate growth in today’s customer-first economy.

As a global Elite Partner of SugarCRM, Ambit delivers end-to-end CRM and CX solutions across the customer lifecycle. Our capabilities span CRM strategy and process consulting, implementation, customization, complex integrations, data migration, user adoption, and ongoing managed support.

With strong industry expertise and a global delivery model, Ambit enables organizations to maximize their SugarCRM investment, streamline operations, improve customer engagement, and drive measurable business outcomes.

Industries:
\

• Manufacturing
  \
• Banking, Financial Services
  \
• Retail
  \
• Technology, Media and Telecom
  \
• Real State
  \
• Business Services
  
  
  Use Cases
  
  Ambit Software combines deep industry expertise with advanced CRM implementation capabilities to help organizations maximize their SugarCRM investment. From manufacturing and BFSI to field service and AI-led automation, Ambit delivers scalable, outcome-focused CRM solutions tailored to industry-specific needs.
  \

1. Manufacturing – Powered by SugarCRM (nexaMFG)
   
   
   Industry-Focused CRM for Manufacturing Enterprises
   
   Through nexaMFG, Ambit delivers a manufacturing-specific CRM framework built on SugarCRM that connects sales, service, distributors, and production visibility.
   
   Key Use Cases:
   
   • 360° Customer dashboard
   
   • Dealer & distributor management with unified visibility
   
   • Pre-visit & Post-visit reports
   
   • Opportunity-to-order tracking aligned with production cycles
   
   • AI-powered Next best offers, Cross-sell & Up-sell opportunities
   
   • After-sales service & warranty management
   
   • Installed base tracking & AMC lifecycle management
   
   • Spare parts demand forecasting linked with CRM data
   
   Business Impact:
   
   Improved demand planning, faster quote-to-order cycles, enhanced partner collaboration, and stronger aftermarket revenue.
   \
2. Field Service Management - Powered by SugarCRM (nexaFIELD)
   
   
   End-to-End Field Operations Visibility
   
   Ambit enables organizations to manage field teams, service tickets, and SLAs seamlessly within SugarCRM.
   
   Key Use Cases:
   
   • Field technician scheduling & dispatch
   
   • Mobile-enabled service updates
   
   • SLA tracking & escalation workflows
   
   • Spare parts & inventory visibility
   
   • Service contract lifecycle management
   
   • Real-time customer communication
   
   Business Impact:
   
   Reduced downtime, improved first-time-fix rates, and higher customer satisfaction.
   \
3. BFSI – Sales & Service Transformation powered by SugarCRM (nexaFIN)
   
   
   Customer Lifecycle Management for Banking & Financial Services
   
   Ambit supports banks, NBFCs, and financial institutions in modernizing customer acquisition and servicing operations.
   
   Key Use Cases:
   
   • Loan origination workflow automation
   
   • Relationship manager dashboards
   
   • Cross-sell & upsell intelligence
   
   • Compliance & audit trail tracking
   
   • Customer onboarding automation
   
   • Service case & grievance management
   
   Business Impact:
   
   Faster loan processing, improved conversion rates, regulatory compliance visibility, and enhanced customer retention.
   \
4. Key Account Management - Powered by SugarCRM (nexaKAM)
   
   
   Strategic Account Growth Framework
   
   Ambit implements structured key account management within SugarCRM to drive enterprise account expansion.
   
   Key Use Cases:
   
   • Multi-level stakeholder mapping
   
   • Account hierarchy & subsidiary tracking
   
   • Revenue forecasting by account segment
   
   • Opportunity white-space analysis
   
   • Executive relationship tracking
   
   • Strategic account planning dashboards
   
   Business Impact:
   
   Stronger enterprise relationships, predictable revenue growth, and improved account penetration.
   \
5. Quality Management System - Powered by SugarCRM (nexaQMS)
   
   
   CRM-Driven Quality & Compliance Visibility
   
   Ambit integrates Quality Management workflows into SugarCRM to close the loop between customer feedback and internal quality processes.
   
   Key Use Cases:
   
   • Customer complaint management
   
   • CAPA tracking (Corrective & Preventive Actions)
   
   • Audit tracking & compliance workflows
   
   • Quality escalation automation
   
   • Feedback-driven process improvement
   
   Business Impact:
   
   Improved product quality, faster resolution cycles, and stronger compliance governance.
   \
6. Agentic AI & Intelligent Automation (nexaVOX)
   
   
   AI-Driven CRM for Proactive Engagement
   
   Ambit leverages agentic AI frameworks within SugarCRM to enhance productivity and decision-making.
   
   Key Use Cases:
   
   • AI-powered lead scoring & prioritization
   
   • Predictive opportunity insights
   
   • Intelligent service routing
   
   • Automated email & task generation
   
   • Conversational CRM assistants
   
   • Sentiment analysis from customer interactions
   
   Business Impact:
   
   Higher sales productivity, proactive service management, and smarter decision-making at scale.
   \
7. Channel Sales Management – Powered by SugarCRM (nexaCSM)
   
   
   Accelerating Partner-Driven Revenue Growth
   
   Ambit’s nexaCSM (Channel Sales Management) solution, built on SugarCRM, enables organizations to effectively manage distributors, dealers, resellers, and channel partners through a unified CRM framework.
   
   Key Use Cases:
   
   • Partner Onboarding & Lifecycle Management
   
   Streamline onboarding, certifications, agreements, and performance tracking across channel ecosystems.
   
   • Lead & Opportunity Distribution
   
   Automated lead allocation to partners with visibility into pipeline progression and conversion tracking.
   
   • Channel Pipeline Visibility
   
   Real-time tracking of partner-driven opportunities with centralized forecasting and revenue visibility.
   
   • Incentive & Performance Management
   
   Monitor targets, rebates, schemes, and partner incentives to drive engagement and accountability.
   
   • Deal Registration & Conflict Management
   
   Structured deal registration workflows to prevent channel conflict and ensure transparent opportunity ownership.
   
   • Sales & Marketing Alignment
   
   Share campaigns, co-branded assets, and MDF tracking within a single partner ecosystem.
   
   Business Impact:
   
   Improved channel transparency and collaboration, Increased partner productivity and engagement, Better forecast accuracy across distributed sales networks, Reduced revenue leakage and deal conflicts, Scalable partner ecosystem management.
   
   SAP
   
   •
   
   Oracle
   
   •
   
   Sage
   
   •
   
   Infor
   
   •
   
   Zendesk
   
   •
   
   QAD
   
   •
   
   asia-pacific](/content/partners/ambit-software/index.html)

Brainsell / Atlantic

United States

•

BrainSell, now part of Atlantic, is a growth-focused technology consultancy helping organizations across North America scale smarter through data, process optimization, and modern CRM platforms. Founded in 1994, BrainSell brings more than 30 years of experience guiding companies through digital transformation with a clear focus on measurable business outcomes. 

At the core of BrainSell’s approach is its proprietary Ready? Set. Grow! methodology—a proven framework designed to identify the most impactful opportunities for growth across people, process, technology, and data. By aligning CRM strategy with real business objectives, BrainSell ensures SugarAI becomes a growth engine rather than just a system of record. 
\nBrainSell supports organizations from strategy through execution, including CRM evaluation, implementation, integration, and optimization. Now operating as part of Atlantic, BrainSell combines deep CRM expertise with expanded data, AI, and revenue intelligence capabilities—helping customers drive adoption, improve visibility, and unlock long-term ROI from their Sugar investments. 
\nAcumatica

•

Sage

•

Zendesk

•

HubSpot

•

north-america](/content/partners/brainsell/index.html)

enable.services

United Kingdom

•

Netherlands

•

Denmark

•

Sweden

•

enable.services is an Elite SugarAI partner delivering full-service SugarAI implementations across the UK and Northern Europe. With over 21 years of SugarAI experience, enable.services supports organizations of all sizes, helping them build scalable, high-performing CRM platforms that serve as a single source of truth for sales, marketing, and service teams. 
\nAs one of the few Sugar partners offering a complete range of services entirely in-house, enable.services provides implementation, development, integrations, hosting, training, and support without outsourcing or reliance on third-party data centers. Their team works closely with customers to scope requirements, configure systems, migrate data, and tailor SugarAI to match real-world workflows and long-term business goals. 
\nFrom secure UK-based hosting and bespoke development to a highly rated helpdesk and expert training services, enable.services is known for reliability, deep SugarAI expertise, and long-standing customer relationships across multiple industries. 
\nSage

•

Xero

•

QuickBooks

•

ERP Integrations

•

europe](/content/partners/enable-services/index.html)

Exsitec

Sweden

•

Norway

•

Denmark

•

Finland

•

Exsitec AB is an Elite SugarAI reseller partner and the largest SugarAI partner in Scandinavia, with nearly 20 years of experience delivering CRM solutions across the Nordic region. Focused on long-term digital transformation, Exsitec works closely with organizations to select, implement, and optimize software that aligns with their specific business needs. 
\nWith approximately 600 employees dedicated to digital transformation and IT solutions, Exsitec ensures that CRM works seamlessly alongside ERP, business intelligence, automation, and custom-built applications. Their multidisciplinary teams help organizations connect systems, streamline processes, and maximize operational efficiency across sales, marketing, and service. 
\nOperating across Sweden, Norway, Denmark, and Finland, Exsitec has delivered hundreds of SugarAI solutions and supports thousands of customers annually. Known for deep SugarAI expertise and strong regional presence, Exsitec helps organizations scale confidently with integrated, future-ready CRM platforms. 
\nVisma

•

Business Central

•

Power BI

•

Qlik

•

europe](/content/partners/exsitec/index.html)

Faye

United States

•

Canada

•

United Kingdom

•

Faye is an Elite SugarAI Reseller Partner and the 2025 SugarAI Partner of the Year (Americas), trusted by more Sugar customers than any other partner globally. With more than 12 years in the Sugar ecosystem and over 1,000 successful CRM projects delivered, Faye helps organizations unlock the full value of Sugar across sales, marketing, and customer service. 
\nFaye’s deep expertise spans Sugar implementations, integrations, optimization, and managed services. Their extensive library of custom-built enhancements and integrations supports more than 100,000 Sugar users daily, helping organizations drive adoption, improve visibility, and accelerate ROI. Through services like Axia for Sugar, Faye provides proactive strategy, training, support, and continuous optimization tailored to evolving business needs. 
\nAs one of the only Elite Reseller Partners in the United States, Faye brings unmatched scale, technical depth, and global delivery capabilities. With teams across North America, Europe, and Latin America, Faye enables organizations to deploy, integrate, and continuously evolve SugarAI as a core growth platform. 
\nNetSuite

•

QuickBooks

•

Acumatica

•

Zendesk

•

north-america

europe](/content/partners/faye/index.html)

Impresoft Engage

Italy

•

Impresoft Engage is an Elite SugarAI reseller partner supporting organizations across Italy with customer-centric digital transformation. With over twenty years of experience across CRM, customer data platforms, and marketing automation, Impresoft Engage helps businesses build strong, lasting relationships by integrating people, processes, and data into cohesive digital environments. 
\nSpecializing in CRM strategy, marketing automation, sales processes, and customer service management, Impresoft Engage delivers tailored solutions that enable organizations to optimize operations and respond more effectively to evolving customer expectations. Their work spans both online and offline engagement models, helping companies improve efficiency while delivering meaningful customer experiences. 
\nAs part of the broader Impresoft Group, Impresoft Engage benefits from deep cross-disciplinary expertise across business solutions, customer engagement, and enabling technologies. This ecosystem allows them to support complex transformation initiatives while delivering scalable, future-ready SugarAI solutions. 
\nSAP

•

Sage

•

Zendesk

•

DocuSign

•

europe](/content/partners/impresoft-engage/index.html)

iZeno

Singapore

•

Malaysia

•

Indonesia

•

Thailand

•

iZeno is a Singapore-based technology solutions provider and Elite SugarAI Reseller Partner, helping enterprises across Southeast Asia optimize operations and customer experiences. Founded in 2003, iZeno has delivered and implemented over 500 enterprise solutions, combining CRM, CX, analytics, AI/ML, and ITSM expertise to drive smarter insights and better business outcomes. 
\nWith a regional footprint spanning Singapore, Malaysia, Indonesia, Thailand, and the Philippines, iZeno specializes in delivering industry-specific solutions while integrating leading technologies into clients’ existing IT frameworks. 
\nOpenShift

•

Jira

•

Spotfire

•

Jaspersoft

•

asia-pacific](/content/partners/izeno-pte-ltd/index.html)

Open CX

Germany

•

OPEN CX GmbH is an Advanced SugarAI reseller partner and part of the OPEN digital group, supporting organizations across the DACH region with digital transformation across sales, marketing, and service. With over 250 specialists across multiple locations in Germany, OPEN CX helps companies of all sizes design and optimize customer-centric systems that scale. 
\nFormerly known as Insignio CRM, OPEN CX brings more than 15 years of experience working with SugarAI, combining deep expertise across CRM, customer experience (CX), marketing automation, and service optimization. As one of the largest SugarAI partners in Europe, OPEN CX specializes in fine-tuning and enhancing Sugar environments to help organizations improve customer engagement and operational efficiency. 
\nWith a strong focus on integrations, data-driven performance, and intelligent automation, OPEN CX supports customers throughout the full CRM lifecycle — from strategy and consulting to implementation and ongoing optimization — delivering measurable outcomes across complex customer ecosystems. 
\nSAP

•

Zendesk

•

Shopware

•

Shopify

•

europe](/content/partners/open-cx-gmbh/index.html)

Optimate

New Zealand

•

Australia

•

Optimate is a New Zealand-based digital transformation and CRM consultancy helping businesses optimize, automate, and scale their operations with best-of-breed software solutions. As an Advanced SugarAI Reseller Partner, Optimate specializes in aligning technology with business processes to improve sales, marketing, and service outcomes while enhancing the overall customer experience. 
\nWith a practical, results-driven approach, Optimate works alongside clients to identify pain points, implement tailored cloud solutions, and integrate automation into everyday business workflows—so teams can focus on growth and customer engagement.
\nAct-On

•

Xero

•

Zendesk

•

Zapier

•

australia](/content/partners/optimate-me/index.html)

Provident

Ireland

•

United Kingdom

•

Provident CRM is an Elite SugarAI partner with nearly two decades of experience helping organizations across Ireland, the UK, and Europe design and deploy CRM solutions that drive customer loyalty and business growth. As an independent consultancy, Provident CRM works closely with customers to select, tailor, and optimize SugarAI to support marketing, sales, and service teams across a wide range of industries. 
\nWith deep expertise in CRM strategy and business process design, Provident CRM delivers fully customized SugarAI implementations that align with how teams actually work. Their approach focuses on building intuitive workflows, improving cross-team collaboration, and automating administrative tasks so organizations can focus on delivering exceptional customer experiences. 
\nFrom consulting and implementation to integrations, training, and ongoing support, Provident CRM provides end-to-end services entirely in-house. Known as SugarAI’s leading European reseller and implementation partner, Provident CRM helps customers maximize value from the Sugar platform while scaling confidently for the future. 
\nSage

•

Microsoft ERP

•

Adobe Sign

•

Worldpay

•

europe](/content/partners/provident/index.html)

TCP NA

United States

•

Technology Coast Partners (TCP) is an Elite SugarAI Reseller Partner focused on helping manufacturing organizations across North America and Latin America modernize their front- and back-office operations. With more than 20 years of experience delivering enterprise business solutions, TCP enables customers to scale efficiently by aligning CRM, ERP, and operational systems into a single, connected ecosystem. 
\nTCP brings deep manufacturing expertise and is a long-standing Epicor Platinum Elite Partner, having delivered more than 600 ERP implementations worldwide. This ERP-first foundation allows TCP to uniquely position SugarAI as a true system of engagement—tightly integrated with Epicor to improve visibility across sales, operations, forecasting, and customer service. Customers benefit from streamlined processes, improved data accuracy, and measurable cost savings driven by optimized workflows. 
\nServing organizations throughout the Americas, TCP combines regional expertise with global delivery capabilities. Their teams support manufacturers looking to automate CRM processes, enable AI-driven workflows, and connect Sugar with ERP and production systems to drive long-term growth and operational excellence. 
\nEpicor

•

SAP

•

Sage

•

NetSuite

north-america](/content/partners/technology-coast-partners/index.html)

Tokara Solutions

United States

•

Tokara Solutions is an Elite SugarAI Reseller Partner and award-winning systems integrator dedicated to helping organizations across North America maximize the value of their CRM investments. Recognized as SugarAI’s 2024 Emerging Reseller Partner of the Year and 2025 New Logo Reselling Partner of the Year, Tokara has quickly established itself as a trusted advisor for organizations seeking measurable business outcomes from SugarAI. 
\nTokara brings deep expertise across Title & Escrow, Financial Services, Manufacturing, and Public Utilities, supported by a team of highly experienced CRM consultants, developers, and marketing automation specialists. With consultants averaging 18+ years of CRM experience, Tokara is known for delivering senior-level resources across implementations, migrations, integrations, and managed services—ensuring stability, adoption, and long-term success. 
\nBeyond core CRM services, Tokara offers industry-specific solutions and proprietary integrations that extend SugarAI’s value, including Title 360, a purpose-built solution for the Title & Escrow industry integrated with platforms such as Qualia and Resware. Tokara’s people-first, results-driven approach positions SugarAI as a strategic growth platform that connects sales, marketing, service, and operations into a single, unified system. 
\nQualia

•

Resware

•

RamQuest

•

Title 360

•

north-america](/content/partners/tokara-solutions/index.html)

Actoom ApS

Denmark

•

europe](/content/partners/actoom-aps/index.html)

Acuity crm

Netherlands

•

Belgium

•

europe](/content/partners/acuity-crm/index.html)

Advanced Business Applications (ABA)

Australia

•

australia](/content/partners/aba/index.html)

Aesir Srl

Italy

•

europe](/content/partners/aesir-srl/index.html)

Ambit Software - North America

United States

•

United Kingdom

•
north-america](/content/partners/ambit-software-copy-copy/index.html)

Ambit Software - UK,NL

United Kingdom

•

Netherlands

•
europe](/content/partners/ambit-software-copy/index.html)

Ambit Software - United Arab Emirates

United Arab Emirates

•

United States

•

middle-east](/content/partners/ambit-software-copy-copy-copy/index.html)

Aoba Hopkins Information Management Ltd.

China

•

asia-pacific](/content/partners/aoba-hopkins-information-management-ltd/index.html)

atlantis dx

Germany

•

Austria

•

europe](/content/partners/atlantis-dx/index.html)

Autmark

United States

•

north-america](/content/partners/autmark/index.html)

Bhea Technologies Pte Ltd.

Singapore

•

New Zealand

•

asia-pacific

north-america](/content/partners/bhea-technologies-pte-ltd/index.html)

Bizlink

Bulgaria

•

Romania

•

europe](/content/partners/bizlink/index.html)

Blue note systems

France

•

europe](/content/partners/blue-note-systems/index.html)

BlueChip InfoTech

Australia

•

australia](/content/partners/bluechip-infotech/index.html)

Botteq Automation

United Arab Emirates

•

middle-east](/content/partners/botteq-automation/index.html)

BrixCRM

Netherlands

•

europe](/content/partners/brixcrm/index.html)

CompanyNet

United Kingdom

•

europe](/content/partners/companynet/index.html)

Concentrix

United States

•

north-america](/content/partners/concentrix/index.html)

Consultores Tactos

Mexico

•

latin-america](/content/partners/consultores-tactos/index.html)

Crawford Software

United States

•

north-america](/content/partners/crawford-software/index.html)

CRM Online

Australia

•

Philippines

•

australia

asia-pacific](/content/partners/crm-online/index.html)

CRMprofs BV

Netherlands

•

europe](/content/partners/crmprofs/index.html)

DHI Co., Ltd.

Japan

•

asia-pacific](/content/partners/dhi-co-ltd/index.html)

dotBase

Switzerland

•

europe](/content/partners/dotbase/index.html)

Driscoll Associates

United States

•

north-america](/content/partners/driscoll-associates/index.html)

eVolpe Consulting Group

Poland

•

Germany

•

europe](/content/partners/evolpe-consulting-group/index.html)

FELLOWPRO

Germany

•

europe](/content/partners/fellowpro/index.html)

Format14CRM

United Kingdom

•

Turkey

•

europe](/content/partners/format14/index.html)

Gendra

Mexico

•

latin-america](/content/partners/gendra/index.html)

Genius4u Consulting

Germany

•

europe](/content/partners/genius4uconsulting/index.html)

GrowIT

Argentina

•

Chile

•

latin-america](/content/partners/growit/index.html)

HAMT Information Technology L.L.C

United Arab Emirates

•

middle-east](/content/partners/hamt-information-technology-l-l-c/index.html)

Integros LLC

Ukraine

•

europe](/content/partners/integros-llc/index.html)

ISC it & software consultants GmbH

Germany

•

europe](/content/partners/isc-it-software-consultants-gmbh/index.html)

IT2media

Germany

•

europe](/content/partners/it2media-gmbh-co-kg/index.html)

ITs4U

Luxembourg

•

France

•
europe](/content/partners/its4u/index.html)

KINAMU

Austria

•

Germany

•
europe](/content/partners/kinamu-business-solutions-gmbh/index.html)

Lampada Global

Brazil

•

latin-america](/content/partners/lampadaglobal/index.html)

Login Software

Austria

•

Germany

•
europe](/content/partners/login-software/index.html)

MiTAC Information Technology Corp.

Taiwan

•

asia-pacific](/content/partners/mitac-information-technology-corp/index.html)

MyCRM

Germany

•

europe](/content/partners/mycrm/index.html)

NetValue Ltd

New Zealand

•

australia](/content/partners/netvalue-ltd/index.html)

OOSIS oy

Finland

•

europe](/content/partners/oosis-oy/index.html)

OpenSesame ICT B.V.

Netherlands

•

europe](/content/partners/opensesameictbv/index.html)

Pac Software

Argentina

•

Chile

•

latin-america](/content/partners/pac-software/index.html)

Poker SpA

Italy

•

europe](/content/partners/poker-spa/index.html)

Put It Forward Inc.

United States

•

Canada

•
north-america

europe](/content/partners/put-it-forward-inc/index.html)

Redington

United Arab Emirates

•

Bahrain

•

middle-east

asiapacific](/content/partners/redington/index.html)

redk

United Kingdom

•

Spain

•
europe](/content/partners/redk-crm-solutions-company/index.html)

RT Labs

United Kingdom

•

europe](/content/partners/rt-labs/index.html)

SASA Consultoria

Colombia

•

latin-america](/content/partners/sasa-consultoria/index.html)

SoftwareOne

Spain

•

europe](/content/partners/softwareone/index.html)

Solutions Metrix

Canada

•

United States

•
north-america](/content/partners/solutions-metrix/index.html)

Sugabyte LTD.

United Kingdom

•

europe](/content/partners/sugabyte-ltd/index.html)

SugarMountain CRM Consulting GmbH

Switzerland

•

europe](/content/partners/sugarmountain-crm-consulting-gmbh/index.html)

Synolia

France

•

europe](/content/partners/synolia/index.html)

TCP LATAM

Mexico

•

latin-america](/content/partners/technology-coast-partners-copy/index.html)

The Trainer's Advisory Network Ltd.

Canada

•

north-america](/content/partners/the-trainers-advisory-network-ltd/index.html)

Upsert

United States

•

north-america](/content/partners/upsert/index.html)

weburi.com GmbH

Switzerland

•

Germany

•
europe](/content/partners/weburi-com-gmbh/index.html)

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